The new director of the Jackson Arts Council, in some ways, started with a blank canvas—a chance to reset how the organization moves forward. B3 was hired to create and deploy a brand message and look that compliments the existing logo while ensuring that the mission of the JAC is well understood. Our work consisted of the following projects:

• Fundraising Print Materials
• Website Re-design
• Videography
• Promotional Materials
• Jackson Art Box

The Jackson Art Box was created for schools to use as a tool to connect with children dealing with trauma. Research indicates that children who are allowed to express themselves creatively are more comfortable talking to an adult about their experiences. Additionally, creating art is known to be therapeutic.

Each art box is filled with age-appropriate supplies and given to children by school counselors. The initiative was made possible by organizations like B3 who donated time and financial resources.

B3 collaborated with Jackson illustrator, Kris Stewart, for this project.